Born in Finland, Anna Ruohonen is today a Paris-based fashion designer with her own luxury boutiques in both Helsinki and Paris, and a clothing label for both men and women.
Anna's collections follow the tradition of Finnish design; the forms are architectural, the cuts are considered, simplicity is intentional. Her ambition is to bring beauty to everyday life; with elegant, high quality clothing. Being destiny or a coincidence, living in Paris, has given to her style a touch of femininity and elegance. Together with minimalist and functional Scandinavian style of design, she creates a clothing line, that is strong, interesting, personal and recognizable.
The principal idea is to concentrate on the quality and to reduce the quantity; her concept is based on the idea of ecological responsibility. Her clothes are not made just for one season, they endure time as beautiful objects.
"I believe in design with a strong personal touch and vision. The seasonal trends are not my driving force. My clothing is neither in, nor out of fashion. My style is a result of an individual design process. High quality products with a strong idea of design stand up to the time. Creating aesthetic objects is our responsibility for our mutual visual environment. The heritage of Scandinavian design is to create beauty for everyday life."